MyLED is integrated throughout the country DOOH network (digital out of home). The company offers implementation of campaigns on digital media Indoor – located in enclosed public spaces and on digital LED screens located in urban areas. Campaigns are carried out using proprietary online system for planning and managing DOOH campaigns. MyLED not put new media, but consolidates the existing screens. Integration of a technological system enables quick and easy planning and implementation of national campaigns. Thanks to the functionalities of the system there are possiblities like interactive campaigns in OOH areas, combining online activities with offline activities in real-time or geotargeting media terms POI.